| The 90’s |
Now |
| Dot-Com Euphoria. Then Bust. |
Steady Increases in Online Sales. |
| Limited Sales. |
Online Hype Becomes Real. Finally. |
| Technology High-Flyers Rule. Printer-Centric Solutions. |
Customers in Control. Finally. |
| Black & White Products |
Full Color (as well as black & white) |
| Clumsy Interface. |
Easy to Use Wizards; Custom Imprint Driven by Industry Niches, Not Generic Products. |
| 1-Time Orders. Traffic not Customers. |
Re-Orders and Cross-Sells. Personal Logo and Photo Library are Valuable Resources. |
| Simple Clip Art. |
Color Photos (digital photography ubiquitous). |
| Office Products (Business Cards, Stamps and a Few Labels).. |
Industrial and Promotional Products, too. |
| Generic Customer Service. |
Inside Sales with Deep Product Knowledge. |